What to Expect From Metaverse Fashion Week 2023
Everything you need to know about MVFW23: events, brands, dates, collaborations.
Photo Source: Decentraland
Metaverse Fashion Week (MVFW) has returned on the virtual platform Decentraland from March 28 to 31, featuring digital fashion experiences, physical-digital bridges, global brands and metaverse interoperability.
This year will be the second run of MVFW, setting expectations to improve upon the first edition and enhance the virtual experience. This year, the event is hosted by Decentraland and UNXD, an NFT marketplace and platform for immersive luxury and culture. For further advancements, it’s collaborating with Spatial, which designs 3D spaces, and OVER, an augmented reality platform powered by the Ethereum blockchain.
As every fashion week does, MVFW is curated by a theme: Future Heritage. The goal is to bridge worlds between the next generation of creators and traditional fashion designers, which will be taken to a new level with wearables that can transfer between different virtual realities.
This year’s lineup will include Dolce & Gabbana, Tommy Hilfiger, COACH, adidas, DKNY and more.
Photo Source: Decentraland
A program update features Brand New Vision (BNV), a Web3 fashion ecosystem, design stations to try on wearables, virtual clothing for avatars, designed in collaboration with Tommy Hilfiger, Michael Kors, Coach, DVF, Carolina Herrera, and Vivienne Tam.
One of the biggest expectations is the creation and use of emotes, or actions for avatars such as dances, stunts, reactions and poses. Decentraland is promoting the use of emotes on runways and by show attendees through contests and prizes, such as being featured in the DCL community fashion show.
Photo Source: Decentraland
In March 2022, organizers reported 108,000 attendees and the distribution of more than 165,000 wearables.
While the first MVFW was revolutionary, it wasn’t perfect. Technical limitations, such as issues with graphics and glitches, took away from the experience. Additionally, wearables could not be easily transferred among metaverses, which is expected to be fixed this year.
For more information on MVFW23 events, such as which fashion shows, parties, shopping spots and panel talks to attend, check out Decentraland’s ultimate guide.
Photo Source: Decentraland
I’m ready for MVFW23 with this avatar I created! Who else?
Best,
Ariana for the Don’t Count Us Out Yet Team