MO Magazine and Media in the Metaverse

The future of digital media as we navigate the metaverse and Web 3.0.

Photo Source: Dao Insights

The metaverse is revolutionizing digital media, and it’s only the beginning.

From print newspapers in the penny press era to digital magazines in the internet era, media is ever evolving. As we enter the metaverse era, entertainment is being driven to a whole new level.

MO Magazine, the world’s first magazine in the metaverse, was co-launched by Huasheng Media and Alimama, an online technology platform within Alibaba, in China on Feb. 9, 2022.

MO stands for Meta Origin and is derived from the word “more” to imply that this virtual magazine will offer more content and immersive experiences, according to Jing Daily. The magazine will focus on fashion, business, art and technology content.

Photo Source: Jing Daily

What will be the incentive for readers to consume metaverse magazine content versus digital and print versions?

According to The Metaverse Insider, MO Magazine offers readers rewards if they read the entire content. For example, a metaverse spaceship ticket has already been awarded to 88% of the magazine’s readers. This also incentivizes readers to try other virtual experiences.

So, is the reward method working for MO? According to Dao Insights, the magazine was viewed by more than 400,000 readers within two days of launching. As more people access the metaverse, this number has potential to grow.

The MO Magazine launch video features a futuristic landscape with spaceships and planets, greeting you with the message: “Welcome to the Metaverse, we’ve been waiting here for a long time.”

One detail of the video that stands out is its setting, which takes place at a museum 30,000 light-years from a black hole at the center of the galaxy in 3979 AD. It also is standing in the third sequence of planets, and the Earth is the third planet from the sun.

According to Science Info, Nostradamus, a world famous prophet, predicted the end of the world would take place in the year 3979 AD.

While it is not confirmed why this date was chosen for MO Magazine, we infer that they intend for it to be either the future after Earth in another galaxy or a future version of Earth that fosters different forms of interactions and realities, as the metaverse does.

Photo Source: MO Magazine/Weibo via Dao Insights

What does this mean for the future of digital media?

Meta’s vision involves creating more interactive spaces online through technologies such as VR headsets, but the metaverse is not limited to this setting. Interaction will be key in setting the metaverse apart creatively. People will invest in visual identity through avatars that can create value through forms of recognition and prestige, according to Social Media Today.

As the metaverse becomes more relevant, people will be more likely to invest their time in reading metaverse magazines for rewards that they can use in other parts of the virtual world. People also may be enticed by the ability to feel like they are a part of the content through VR, such as being at a “live” fashion show. 

According to Dialogue Blog, the ‘flat’ internet is “a detached mode of viewing at a physical distance from the device,” which contributes to the push for a more immersive virtual reality. The mix of NFTs, different realities and revenue-generation models are factors that need to be navigated in the transition from digital to metaverse media.

While consumers will always crave the same content, Web 3.0 is introducing new ways to explore and interact with this content. This isn’t the end of digital media, but it is the start of a new media era.

Ready to join the metaverse and read MO Magazine? Stay tuned for next week’s piece, and we’ll show you how.

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